Starbucks Marketing Audit - 3536 Words

Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section -------------------------------------------------------------------------------- The 3 elements for Starbucks Coffee are: I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion. 1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on the organization or brand? What other cultural phenomena had an impact? What adjustments have been made? Have they succeeded? What additional†¦show more content†¦Several online activism groups maintain websites criticizing the company s fair-trade policies, labor relations, and environmental impact, and holding it as a prime example of what they see as U.S. cultural and economic imperialism. Branches of Starbucks have been attacked by protestors, such as those against the WTO (see also WTO Ministerial Conference of 1999 protest activity). (Wikipedia) It has also been criticized for quotes on cups In 2005, the company began to print quotations on its paper coffee cups. One of these drew criticism from fundamentalist Christian groups including Concerned Women for America who seek to bring Biblical principles into all levels of public policy. Thus Starbucks has to treat the environment with respect to leave little waste for the environment to consume, have efficient processes, low energy costs, high degree of recycling, high product quality, high social standing and high levels of customer satisfaction. It becomes a Win-Win Strategy for the Starbucks enabling it to improve its environmental or cultural record while reducing costs and/or increasing competitiveness and productivity. The corporations, which serve their employees, enjoy high degree of employee loyalty that goes beyond the employee-employer relationship. Employees are obviously most productive when they do the work in a clean safe environment, are respected for their work, are suitable rewarded and the remuneration are fulfilling, are empoweredShow MoreRelatedStarbucks Marketing Audit1284 Words   |  6 Pages------------------------------------------------- Conduct a Marketing Audit ------------------------------------------------- --- ------------------------------------------------- Conduct an External Marketing Audit ------------------------------------------------ ------------------------------------------------- ------------------------------------------------- a) External Marketing Audit In this external audit, Starbucks is looking at its macro and micro external environment. MacroRead MoreMarketing Audit Starbucks3899 Words   |  16 PagesMarketing Audit Ââ€" Starbucks Stores R. J. Yung Marketing Management March 13, 2006 Executive Summary Since its foundation in 1971, Starbucks has been working uncompromisingly to achieve the company objective of becoming the worlds leading coffee brand. Having gone through various stages of growing pain, today the Company is operating with over 10,000 stores in 37 countries. Starbucks success was mostly a direct result of its aggressive expansion plan, that consequently turned the StarbucksRead MoreStarbucks Marketing Audit2228 Words   |  9 PagesAs a marketing consultant, a report will be conducted to analyse the marketing strategy of an organisation and to identify the alternative marketing strategies to facilitate business growth. Starbucks Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffeeRead MoreTarget Market Segments1229 Words   |  5 Pagesdifferent market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the mall, hotel, restaurant and college. Starbucks coffee’s psychographic segmentationRead MoreGlobal Competition1344 Words   |  6 PagesGlobal Competition Starbucks is the unquestionable market leader in the U.S. and is in the early stages of an international expansion plan that could lead to more revenue coming from international than domestic locations within the decade (www.beta.fool.com). Starbucks has significant strengths in coffee business. It is the current market leader with over 17000 stores worldwide. It has no debt and uses internal cash flow for expansion. Also since all of its stores are company-owned, itRead MoreDiversity Audit1613 Words   |  7 PagesDIVERSITY AUDIT Diversity Audit at Starbucks Starbucks Corporation is a multinational company based in United States. It was founded in the year 1971 and is headquartered at Seattle, Washington. Starbucks is engaged in the business of selling coffee, coffee beans and different types of bakery products all over the world. The company also has a division known as Starbucks Entertainment division which is utilized for marketing films, music and books (Yahoo Finance, 2012). The coffeehouses ownedRead MoreThe Diversity Audit Project : Starbucks1406 Words   |  6 PagesThe purpose of the diversity audit project is to teach students how to analyze and measure diversity efforts of potential employers and as potential customers. In this globalizing world these skills are more important than ever. Many companies are making changes to diversify their employees and their customer base; this project is focused on investigating one company’s efforts. After this project students can expect to have gained a deeper knowledge o f how to measure a company’s level of diversityRead MoreCase Study : Qso 600 Milestone Three Essay1375 Words   |  6 PagesHall, 2011). Starbucks is not immune to the same risks that plague any other consumer driven company. The most glaring risk that Starbucks would face upon the launch of a new product is the reception that the company would receive from the consumer. It is a simple equation – if the consumer does not respond well to the product they will not make future purchases of the product. This would lead to a large financial hit to Starbucks. There are, however, many ways in which Starbucks can mitigateRead More Starbucks Marketing Essay1582 Words   |  7 Pages Starbucks opened in Seattle’s Pike Place Market in 1971 with hopes of creating a third place between home and work. Starbucks was created to produce premium coffee, while adhering to various core principles during economic growth. The company has realized that people don’t only come for coffee; they come for the atmosphere, (Kembell). Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matchingRead MoreBSBMKG515A Conduct a marketing audit1926 Words   |  8 Pagesï » ¿Conduct a marketing audit Unit Code: BSBMKG515A Nareumon Yingpunyachok BIC02393 A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be implemented within the marketing strategy, with measurable targets which are achieved in reality. This can be implemented